I'm André Figueira. I've been writing code for 20 years, run my own consultancy, worked for global corporations, and learned the hard way that being a great engineer doesn't make you a great founder.
Most technical founders fail because they focus on the wrong things. Perfect code doesn't matter if nobody wants your product. Your elegant architecture is worthless if you can't close deals. Your CS degree didn't teach you how to fire someone or negotiate with investors.
What you'll get:
Weekly posts covering the brutal gaps between engineering and entrepreneurship:
Why your technical skills are both your biggest asset and your biggest blind spot
How to recognise when you're building a solution looking for a problem (and stop)
The uncomfortable conversations about sales, pricing, and why "build it and they will come" is a lie
Real breakdowns from my experiences running a consultancy and building products
Technical decisions that actually matter for business outcomes vs. engineering theatre
Who this is for:
Engineers who want to build something real. Not another side project. Not another tutorial app. A real business that makes real money.
If you're tired of building other people's dreams in your day job, or if you've already started building and are hitting walls you didn't expect, this is for you.
Who this isn't for:
People looking for motivational quotes, "10x developer" tips, or get-rich-quick schemes. This is about the messy middle between code and customers.
Why listen to me?
Because I'm in the trenches with you. I've written beautiful code for products nobody wanted. I've navigated the challenges of running a consultancy while trying to build products. I've worked in corporations and seen how different the entrepreneurial world really is.
I'm not here to sell you a course or pretend I have all the answers. I'm here to share what I'm learning in real-time as I navigate this path myself.
Subscribe if you want the unfiltered truth about what it takes to go from engineer to founder.
