Why Jaguars new logo sucks

Jaguar’s new logo sparked a massive backlash, disappointing fans and fueling debate. Here’s how trend-chasing is destroying iconic brand identities.

Jaguar has unveiled their new logo, and it has back-fired spectacularly. Jaguar’s recent rebranding, marked by the unveiling of its new logo and new teaser advertisement video, is a bold attempt to modernize the brand. However, instead of celebrating its legacy, the redesign strips away the very essence of what made Jaguar an iconic name in luxury and p…