Documentation as Code as Context: The Pattern Nobody's Talking About
The stupidly simple method that makes AI output actually consistent. Turns out AI doesn't need to be smart if you're clear.
I stumbled upon something so stupidly simple I couldn't believe the results I was getting out of it, and that is a way of getting AI to give me much closer to what I want than I can achieve from just prompting alone.
As everyone else that is serious about using AI to build software, I use claude.md to its fullest extent to get the AI to do what I want, then I realised, hey why don't I create more abstract documentation for the design language of the application I'm building, then I thought hey, that worked pretty well, why don't we try that for our actual language that we're using so that it's more humanised, less encumbered by the em dash everywhere, and antithesis as far as the eye can see.
So I took this to another abstract layer, marketing-language.md, coding-standard.md, common-pitfalls.md, how-to-fix-those-common-things-you-always-get-fucking-wrong-FOR-FUCK-SAKE-STOP-SAYING-YOURE-ABSOLUTELY-RIGHT.md
You get the idea. I'm basically treating AI context like I treat code. Modular, versioned, interconnected documentation that the AI can reference deterministically.
Here's What Actually Happened
Before this, I was already pretty good at prompting. I'd write detailed specs like "hero section with glass morphism effect, backdrop-filter blur(10px), border: 1px solid rgba(255,255,255,0.1), background: linear-gradient(135deg, rgba(255,255,255,0.1), rgba(255,255,255,0.05))"
and get decent results.
But decent isn't excellent. And I was still repeating myself constantly. Every new component, I'm re-explaining our colour system. Every new page, I'm describing our animation patterns again. Every piece of copy, I'm giving the same voice guidelines.
Now I write "follow DESIGN-LANGUAGE.md
for the hero section" and it knows exactly what glass morphism means in our context, which specific easing functions we use, how we handle responsive breakpoints, what our interaction patterns are. It's not just following instructions, it's following OUR instructions that have evolved over hundreds of iterations.
The difference isn't that I was prompting badly before. The difference is I was prompting at all instead of referencing.
Why This Works So Well
Think about it. When you onboard a new developer, you don't explain your entire codebase every time they need to build something. You point them to the docs, the design system, the component library. They reference it, they follow it, they build consistent stuff.
That's exactly what we're doing with AI, except AI is actually better at following documentation than humans are. It doesn't skim, doesn't assume it knows better, doesn't get lazy on Friday afternoons.
The Marketing Copy Breakthrough
This one was huge for me. I wrote MARKETING-COPYWRITING.md
with stuff like:
"Never say 'leverage' say 'use'"
"Never say 'enables' say 'lets you'"
"Stop writing like you're trying to impress your MBA professor"
"We admit when things are hard"
"We don't pretend everything is revolutionary"
"Here's how I actually write: 'This thing works. Here's proof. Try it.'"
I gave it twenty examples of corporate garbage vs how I actually write. Bad: "Our innovative solution enables stakeholders to leverage synergies." Good: "This lets your team actually work together."
Suddenly the AI stops giving me corporate word salad and starts sounding like an actual human who's trying to help instead of trying to sound smart.
The Design Language File
DESIGN-LANGUAGE.md
isn't just a style guide. It's executable design documentation. Here's what's in mine:
# Polyxmedia Design Language
## Core Philosophy
**"Premium Boutique Engineering"** - Every design decision should reinforce that this is not a typical agency but a boutique consultancy with direct access to senior expertise.
## Visual Identity
### Color Palette
#### Primary Colors
- **Violet**: `#9B5FFF` - Primary brand color, represents innovation
- **Cyan**: `#29D8FF` - Secondary accent, represents technical precision
- **Magenta**: `#FF2994` - Tertiary accent, represents creative energy
- **Yellow**: `#FFB800` - Highlight color for important CTAs
#### Gradient System
```css
/* Rainbow gradient - signature brand element */
background: linear-gradient(90deg, #9B5FFF, #29D8FF, #FF2994, #FFB800, #9B5FFF);
background-size: 200% 100%;
animation: rainbow-move 3s linear infinite;
/* Primary gradient */
from-violet to-cyan
/* Secondary gradients */
from-cyan to-magenta
from-magenta to-yellow
from-yellow to-violet
```
#### Background Colors
- **Pure Black**: `#000000` - Primary background
- **Near Black**: `#0a0a0a` - Secondary background
- **Gray 950**: `#030712` - Card backgrounds
- **Gray 900**: `#111827` - Elevated surfaces
### Typography
#### Font Stack
```css
font-family: 'Space Grotesk', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
```
#### Heading Styles
- **Hero headings**: `text-5xl md:text-7xl lg:text-8xl` with `heading-glow` effect
- **Section headings**: `text-4xl md:text-5xl`
- **Card headings**: `text-2xl font-bold`
#### Special Effects
```css
/* Glowing heading effect */
.heading-glow {
@apply bg-gradient-to-r from-violet via-cyan to-violet bg-clip-text text-transparent;
background-size: 200% 100%;
animation: gradient-shift 3s ease infinite;
}
/* Subtle pulse for emphasis */
.animate-pulse-subtle {
animation: pulse-subtle 3s ease-in-out infinite;
}
```
## Interactive Elements
### Mouse Tracking System
Desktop-only feature that creates dynamic, responsive backgrounds:
```javascript
// Smooth tracking with lerp
const lerp = (start, end, factor) => start + (end - start) * factor;
smoothMouseX.value = lerp(smoothMouseX.value, mouseX.value, 0.08);
// Background gradient follows mouse
background: radial-gradient(circle at ${mouseX}% ${mouseY}%, rgba(155, 95, 255, 0.15) 0%, transparent 50%)
// Floating orbs with parallax
transform: translate(${(mouseX - 50) * 0.3}px, ${(mouseY - 50) * 0.3}px)
```
### Glass Morphism
Premium glass effect for cards and surfaces:
```css
background: rgba(0, 0, 0, 0.4);
backdrop-filter: blur(20px) saturate(180%);
border: 1px solid rgba(255, 255, 255, 0.1);
```
### Card Design
#### Service Cards
- Black/90 background with backdrop blur
- Subtle border that brightens on hover
- Gradient border effect on hover with dual-layer blur
- Transform animations (desktop only)
```css
.service-card {
background: rgba(0, 0, 0, 0.9);
backdrop-filter: blur(xl);
border: 1px solid rgba(107, 114, 128, 0.5);
transition: all 0.5s;
}
.service-card:hover {
border-color: rgba(107, 114, 128, 0.7);
transform: translateY(-4px);
box-shadow: 0 20px 40px rgba(155, 95, 255, 0.2);
}
```
### Buttons
#### Primary CTA
```css
background: linear-gradient(90deg, #9B5FFF, #29D8FF);
padding: 16px 32px;
border-radius: 9999px;
font-weight: 600;
transition: all 0.3s;
hover: scale(1.05) shadow-lg;
```
#### Secondary/Ghost
```css
border: 1px solid rgba(107, 114, 128, 0.3);
background: transparent;
hover: border-color rgba(155, 95, 255, 0.5);
hover: shadow 0 0 20px rgba(155, 95, 255, 0.3);
```
#### Pill Buttons (Service Selector)
```css
background: rgba(0, 0, 0, 0.4);
backdrop-filter: blur(sm);
border: 1px solid rgba(107, 114, 128, 0.3);
position: relative;
overflow: hidden;
/* Animated gradient sweep on hover */
```
## Animation Principles
### Performance Guidelines
- **Desktop**: Full animations with mouse tracking, parallax, and complex transitions
- **Mobile**: Reduced or disabled animations for performance
- No mouse tracking
- No floating orbs
- Simplified transitions
- Immediate card reveals (no intersection observer)
### Core Animations
#### Rainbow Line
Signature brand element used as separator:
```css
background: linear-gradient(90deg, #9B5FFF 0%, #29D8FF 25%, #FF2994 50%, #FFB800 75%, #9B5FFF 100%);
animation: rainbow-move 3s linear infinite;
```
#### Grid Animation
Subtle moving grid in backgrounds:
```css
background-image:
linear-gradient(rgba(155, 95, 255, 0.1) 1px, transparent 1px),
linear-gradient(90deg, rgba(155, 95, 255, 0.1) 1px, transparent 1px);
background-size: 100px 100px;
animation: grid-move 20s linear infinite;
```
#### Staggered Reveals
Cards and features animate in sequence:
```css
.service-delay-0 { animation-delay: 0ms; }
.service-delay-1 { animation-delay: 100ms; }
.service-delay-2 { animation-delay: 200ms; }
/* etc... */
```
## Layout Patterns
### Content Wrappers
```css
.content-wrapper {
max-width: 1280px;
margin: 0 auto;
padding: 0 1.5rem;
}
```
### Section Spacing
- Hero sections: `pt-40 pb-20`
- Content sections: `py-32`
- Card grids: `gap-8`
- Internal card spacing: `p-8`
### Responsive Grid
```css
/* Service cards */
grid-cols-1 lg:grid-cols-2 gap-8
/* Stats */
grid-cols-2 md:grid-cols-4 gap-8
/* Features */
grid-cols-1 md:grid-cols-2 lg:grid-cols-3 gap-6
```
## Component Patterns
### Premium Badge
```html
<div class="inline-flex items-center px-4 py-2 rounded-full bg-gradient-to-r from-violet/10 to-cyan/10 border border-violet/20 backdrop-blur-xl">
<div class="w-2 h-2 bg-green-400 rounded-full animate-pulse mr-2"></div>
<span class="text-sm text-gray-300">Enterprise-Grade Solutions</span>
</div>
```
### Stats Display
```html
<div class="text-center stat-item">
<div class="text-4xl md:text-5xl font-bold heading-glow mb-2">20+</div>
<div class="text-gray-400">Years Experience</div>
</div>
```
### Feature Lists
```html
<li class="flex items-start text-sm text-gray-300">
<svg class="w-4 h-4 mr-2 text-green-400"><!-- checkmark --></svg>
<span>Feature description</span>
</li>
```
## Mobile Considerations
### Touch Optimizations
```css
-webkit-tap-highlight-color: transparent;
touch-action: manipulation;
-webkit-overflow-scrolling: touch;
```
### Performance Rules
1. Disable mouse tracking below 768px
2. Hide floating orbs and complex backgrounds
3. Simplify or remove transform animations
4. Use `will-change` sparingly
5. Add `contain: layout style paint` where appropriate
### Overflow Management
```css
/* Desktop */
overflow: hidden;
/* Mobile */
overflow-x: hidden;
overflow-y: visible !important;
```
## Accessibility
### Focus States
All interactive elements should have clear focus indicators:
```css
focus:outline-none focus:border-violet/50
focus:ring-2 focus:ring-violet/30
```
### Color Contrast
- Ensure text on dark backgrounds meets WCAG AA standards
- Primary text: `text-white` or `text-gray-300`
- Secondary text: `text-gray-400`
- Disabled state: `opacity-50`
## Implementation Checklist
When creating new components or pages:
- [ ] Use established color palette and gradients
- [ ] Apply glass morphism to elevated surfaces
- [ ] Implement mouse tracking (desktop only)
- [ ] Add staggered animations with proper delays
- [ ] Include rainbow accent lines for section breaks
- [ ] Optimize for mobile (disable heavy animations)
- [ ] Use heading-glow for important text
- [ ] Apply proper spacing using established patterns
- [ ] Ensure touch-friendly on mobile
- [ ] Test with reduced motion preferences
- [ ] Maintain "premium boutique" aesthetic
- [ ] Keep performance in mind (especially mobile)
## References
- Main implementation: `/src/pages/Services.vue`
- Animation utilities: `/src/style.css`
- Component examples: `/src/components/ui/`
## Evolution
This design language should evolve based on:
1. Performance metrics
2. User feedback
3. New technical capabilities
4. Brand positioning changes
Always maintain the core identity: **Premium, Technical, Boutique, Accessible**
Not concepts. Specifics. Values. Code.
How This Compounds
What really gets me is how this builds on itself. Every project makes the documentation better. You hit a new edge case? Add it to the file. Find a better pattern? Update the doc. The AI immediately starts using it everywhere.
Week 1: Your hero sections look good
Week 4: Your entire design system is consistent
Week 12: New developers think you have a team of designers
Week 24: You've built a design language that would take most companies years to develop
And it's all just markdown files that you update when you learn something new.
The Technical Implementation
Beyond design and copy, CODING-STANDARD.md
changed everything for our actual code quality:
# Polyxmedia Coding Standards
## Philosophy: Boutique Quality, Engineering Excellence
**"Every line of code should reflect the premium, technical precision that defines Polyxmedia"**
This document establishes coding standards that maintain the boutique quality and engineering excellence that sets Polyxmedia apart from typical agencies.
## Project Architecture
### Tech Stack Standards
- **Frontend**: Vue 3 + Composition API + Vite + TailwindCSS
- **Backend**: Node.js + Express + Resend
- **Deployment**: Heroku (frontend + backend)
- **Code Quality**: ESLint + Prettier + TypeScript (where applicable)
### File Structure Conventions
```
src/
├── components/
│ ├── ui/ # Reusable UI components (GlassCard, NeonButton)
│ ├── layout/ # Layout components (Navbar, Footer)
│ ├── home/ # Home page specific components
│ └── backgrounds/ # Background/visual effect components
├── pages/
│ ├── services/ # Service-specific page components
│ └── demos/ # Demo/showcase components
└── assets/
├── projects/ # Client project screenshots
├── products/ # Product/tool screenshots
├── logos/ # Brand logos and icons
└── textures/ # Visual textures and backgrounds
```
## Vue.js Standards
### Component Structure
Every Vue component follows this exact structure:
```vue
<script setup>
// 1. Imports - grouped logically
import { ref, onMounted, computed } from 'vue'
import ComponentName from './ComponentName.vue'
// 2. Props/Emits
const props = defineProps({
title: String,
isActive: Boolean
})
// 3. Reactive state
const isLoading = ref(false)
const data = ref([])
// 4. Computed properties
const filteredData = computed(() => {
return data.value.filter(item => item.active)
})
// 5. Methods
const handleClick = () => {
// Implementation
}
// 6. Lifecycle hooks
onMounted(() => {
// Initialize component
})
</script>
<template>
<!-- Clean, semantic HTML with Tailwind classes -->
<div class="relative min-h-screen bg-black">
<!-- Component content -->
</div>
</template>
<style scoped>
/* Only for complex animations or non-Tailwind styles */
</style>
```
### Composition API Standards
- **Always use `<script setup>`** - more concise and modern
- **Group imports logically**: Vue core, components, utilities
- **Use descriptive variable names**: `isLoading`, `userPreferences`, `apiResponse`
- **Prefer `ref()` over `reactive()`** for primitive values
- **Use `computed()` for derived state**
### Component Naming
- **PascalCase for components**: `GlassCard`, `NeonButton`, `SectionHeading`
- **kebab-case in templates**: `<glass-card>`, `<neon-button>`
- **Prefix UI components with purpose**: `GlassCard`, `NeonButton`, `SubtleSeparator`
## CSS/Tailwind Standards
### Design System Integration
Every component must follow the established design language:
```vue
<template>
<!-- Primary backgrounds: bg-black, bg-gray-950 -->
<div class="bg-black min-h-screen">
<!-- Glass morphism cards -->
<div class="bg-black/30 backdrop-blur-xl border border-white/10 rounded-2xl">
<!-- Typography: Space Grotesk font family -->
<h1 class="text-5xl md:text-7xl font-bold bg-gradient-to-r from-violet-400 to-cyan-400 bg-clip-text text-transparent">
Heading with Glow
</h1>
<!-- Rainbow accents for CTAs -->
<button class="bg-gradient-to-r from-violet-500 via-cyan-500 to-magenta-500 text-white font-semibold px-8 py-4 rounded-xl">
Premium Action
</button>
</div>
</div>
</template>
```
### Responsive Design Patterns
```css
/* Mobile-first approach */
.container {
@apply px-4 sm:px-6 lg:px-8 xl:px-12 max-w-7xl mx-auto;
}
/* Typography scaling */
.heading-hero {
@apply text-4xl sm:text-5xl md:text-6xl lg:text-7xl xl:text-8xl;
}
/* Interactive elements scale appropriately */
.cta-button {
@apply px-6 py-3 sm:px-8 sm:py-4 lg:px-10 lg:py-5;
}
```
### Animation Standards
```vue
<script setup>
// Desktop-only mouse tracking for performance
const isMobile = ref(false)
const mouseX = ref(50)
const mouseY = ref(50)
onMounted(() => {
isMobile.value = window.innerWidth < 768
if (!isMobile.value) {
// Enable mouse tracking only on desktop
document.addEventListener('mousemove', handleMouseMove)
}
})
</script>
<template>
<!-- Conditional animations based on device -->
<div
:class="{
'animate-pulse': !isMobile,
'transition-transform hover:scale-105': !isMobile
}"
:style="!isMobile ? { '--mouse-x': mouseX + '%', '--mouse-y': mouseY + '%' } : {}"
>
Content
</div>
</template>
```
## JavaScript/TypeScript Standards
### Code Organization
```javascript
// 1. Constants at the top
const API_BASE_URL = import.meta.env.VITE_API_URL || 'http://localhost:3001'
const ANIMATION_DURATION = 300
// 2. Pure functions
const formatCurrency = (amount) => {
return new Intl.NumberFormat('en-US', {
style: 'currency',
currency: 'USD'
}).format(amount)
}
// 3. Async functions with proper error handling
const fetchUserData = async (userId) => {
try {
const response = await fetch(`${API_BASE_URL}/users/${userId}`)
if (!response.ok) throw new Error('Failed to fetch user data')
return await response.json()
} catch (error) {
console.error('Error fetching user data:', error)
throw error
}
}
```
### Error Handling Standards
```javascript
// API calls
const submitContactForm = async (formData) => {
try {
const response = await fetch(`${API_BASE_URL}/api/contact`, {
method: 'POST',
headers: { 'Content-Type': 'application/json' },
body: JSON.stringify(formData)
})
if (!response.ok) {
throw new Error(`HTTP ${response.status}: ${response.statusText}`)
}
return await response.json()
} catch (error) {
console.error('Contact form submission failed:', error)
// Show user-friendly error message
throw new Error('Failed to send message. Please try again.')
}
}
// Component error boundaries
const handleAsyncError = (error, context) => {
console.error(`Error in ${context}:`, error)
// Log to monitoring service in production
if (import.meta.env.PROD) {
// logErrorToService(error, context)
}
}
```
## Performance Standards
### Image Optimization
```vue
<script setup>
// Lazy load images with proper imports
import probelabsImage from '../../assets/products/probelabs.png'
import frestonImage from '../../assets/projects/frestons.png'
</script>
<template>
<!-- Optimized image loading -->
<img
:src="probelabsImage"
:alt="'Probelabs - AI-powered analytics platform'"
loading="lazy"
class="w-full h-auto rounded-xl"
/>
</template>
```
### Bundle Optimization
```javascript
// Route-based code splitting
const HomeView = () => import('../views/HomeView.vue')
const ServicesView = () => import('../views/ServicesView.vue')
// Conditional imports for heavy libraries
const loadChartLibrary = async () => {
if (typeof window !== 'undefined') {
const { Chart } = await import('chart.js')
return Chart
}
}
```
## Security Standards
### Input Validation
```javascript
// Client-side validation
const validateEmail = (email) => {
const emailRegex = /^[^\s@]+@[^\s@]+\.[^\s@]+$/
return emailRegex.test(email)
}
const validateContactForm = (formData) => {
const errors = []
if (!formData.name?.trim()) {
errors.push('Name is required')
}
if (!validateEmail(formData.email)) {
errors.push('Valid email is required')
}
if (!formData.message?.trim() || formData.message.length < 10) {
errors.push('Message must be at least 10 characters')
}
return { isValid: errors.length === 0, errors }
}
```
### Environment Variables
```javascript
// Always use environment variables for configuration
const config = {
apiUrl: import.meta.env.VITE_API_URL,
isDev: import.meta.env.DEV,
isProd: import.meta.env.PROD
}
// Never commit secrets - use .env files
// ❌ const API_KEY = 'sk-1234567890abcdef'
// ✅ const API_URL = import.meta.env.VITE_API_URL // Public config only
// ⚠️ NEVER use VITE_ prefix for secrets - they're exposed to browser!
// ✅ Backend only: const API_KEY = process.env.RESEND_API_KEY
```
## Testing Standards
### Component Testing
```javascript
// Example test structure (when testing is implemented)
import { mount } from '@vue/test-utils'
import GlassCard from '@/components/ui/GlassCard.vue'
describe('GlassCard', () => {
it('renders with proper glass morphism styles', () => {
const wrapper = mount(GlassCard, {
props: { title: 'Test Title' }
})
expect(wrapper.find('.backdrop-blur-xl').exists()).toBe(true)
expect(wrapper.find('.bg-black\\/30').exists()).toBe(true)
})
})
```
## Git Standards
### Commit Messages
Follow conventional commit format:
```
feat: add new AI chatbot demo page
fix: correct probelabs.png import path in service pages
docs: update coding standards with performance guidelines
style: improve responsive design for mobile devices
refactor: extract mouse tracking logic to composable
```
### Branch Naming
```
feature/ai-chatbot-demo
fix/probelabs-image-imports
docs/coding-standards
refactor/mouse-tracking-composable
```
## Documentation Standards
### Component Documentation
```vue
<script setup>
/**
* GlassCard - Premium glass morphism card component
*
* Features:
* - Glass morphism design with backdrop blur
* - Responsive padding and layout
* - Optional glow effects for premium feel
* - Integrates with design system colors
*
* @example
* <GlassCard title="Service Title" :show-glow="true">
* <p>Card content here</p>
* </GlassCard>
*/
const props = defineProps({
/** Card title displayed at the top */
title: {
type: String,
required: true
},
/** Whether to show the premium glow effect */
showGlow: {
type: Boolean,
default: false
}
})
</script>
```
### API Documentation
```javascript
/**
* Submit contact form data to backend API
*
* @param {Object} formData - Contact form data
* @param {string} formData.name - User's full name
* @param {string} formData.email - User's email address
* @param {string} formData.message - Contact message
* @param {string} [formData.company] - Optional company name
*
* @returns {Promise<Object>} API response with success status
* @throws {Error} When API request fails or validation errors occur
*
* @example
* const result = await submitContactForm({
* name: 'John Doe',
* email: 'john@example.com',
* message: 'I need help with AI integration'
* })
*/
```
## Brand Consistency Standards
### Voice in Code Comments
```javascript
// When code comments are needed, maintain authentic voice:
// This handles the rainbow gradient animation that makes our CTAs pop
// We use CSS keyframes instead of JS for better performance
const animateRainbow = () => { ... }
// Mouse tracking only runs on desktop - mobile users don't need the extra battery drain
if (!isMobile.value) {
trackMousePosition()
}
// Resend API integration - clean and simple email sending
// No fancy stuff, just reliable delivery to the client and user
const sendEmail = async (data) => { ... }
```
### Error Messages
```javascript
// Error messages should be helpful, not corporate
const errorMessages = {
emailInvalid: "That email doesn't look right - mind checking it?",
messageEmpty: "We'd love to hear what you're thinking about",
serverError: "Something went wrong on our end - we're looking into it",
offline: "Looks like you're offline - try again when you're connected"
}
```
## Quality Checklist
Before any code goes live, verify:
### Technical Quality
- [ ] Follows Vue 3 Composition API patterns
- [ ] Uses design system colors and typography
- [ ] Responsive design works on mobile/desktop
- [ ] Images are optimized and properly imported
- [ ] Error handling is implemented
- [ ] Performance considerations addressed
- [ ] Security best practices followed
### Brand Quality
- [ ] Maintains premium boutique aesthetic
- [ ] Code comments sound like Andre, not corporate speak
- [ ] User-facing text follows marketing guidelines
- [ ] Visual design reinforces technical expertise
- [ ] No generic agency language or patterns
### Accessibility
- [ ] Proper semantic HTML structure
- [ ] Alt text for all images
- [ ] Keyboard navigation works
- [ ] Color contrast meets WCAG standards
- [ ] Screen reader friendly markup
## Tools and Automation
### Development Tools
```json
{
"scripts": {
"dev": "vite",
"build": "vite build",
"preview": "vite preview",
"lint": "eslint . --ext .vue,.js,.ts",
"format": "prettier --write \"**/*.{vue,js,ts,css,md}\""
}
}
```
### IDE Configuration
```json
// .vscode/settings.json
{
"editor.codeActionsOnSave": {
"source.fixAll.eslint": true
},
"editor.formatOnSave": true,
"editor.defaultFormatter": "esbenp.prettier-vscode",
"emmet.includeLanguages": {
"vue": "html"
}
}
```
---
## Related Documents
- [Design Language Guide](./DESIGN-LANGUAGE.md) - Visual design system and brand aesthetics
- [Marketing Copywriting Guide](./MARKETING-COPYWRITING.md) - Voice and content guidelines
- [Project Instructions (CLAUDE.md)](./CLAUDE.md) - Development setup and deployment
---
**Remember**: These standards exist to maintain the boutique quality that differentiates Polyxmedia. Every commit should reflect the technical precision and premium experience that clients expect from senior-level engineering consultation.
The AI went from writing tutorial-level code to writing production-ready stuff that looks like our senior engineers wrote it.
What Nobody Tells You About This
The hard part isn't setting this up. The hard part is having standards worth documenting. Most teams don't actually know what they want, they just know it when they see it. This forces you to figure that out.
But that's also the value. You're not just improving your AI output, you're crystallising your actual standards. You're making implicit knowledge explicit.
The Compound Effect Nobody Sees Coming
Here's what happens after a few months of this:
Your AI becomes essentially a team member who knows your entire codebase, design system, brand voice, and technical patterns perfectly. Never forgets, never needs reminding, always consistent.
New projects that used to take weeks take days. Not because you're moving faster, but because you're not figuring things out anymore. You already figured them out. They're in the files.
Your documentation becomes a competitive advantage. While other teams are still explaining their preferences to AI every time, you're just pointing to files that have been battle-tested across dozens of projects.
How to Start This Tomorrow
Pick your biggest pain point with AI output. For me it was design consistency. For you it might be code patterns or voice or something else entirely.
Write one file that explains exactly what you want. Not concepts, specifics. Not "modern spacing" but "32px between sections on desktop, 24px on mobile." Not "friendly tone" but "we say 'messed up' not 'encountered an error'."
Point the AI at it. Use it for a week. Update it when you find gaps. Watch how fast the quality improves.
Then do it for your next pain point. And the next.
Why This Is Better Than Every Other Approach
RAG systems? You're building complex retrieval for documentation you could just reference directly.
Fine-tuning? You're spending thousands to teach a model what you could explain in a markdown file.
Prompt engineering? You're trying to be eloquent when you could just be clear.
Agent frameworks? You're orchestrating complexity when you need simplicity.
This isn't technically sophisticated. That's the entire point. It's organisationally sophisticated. It's taking what you know and making it reusable.
The Real Test
You know this is working when you can give AI a one-line instruction and get back exactly what someone who's worked at your company for years would produce. Not similar. Exact.
"Write the pricing page copy following MARKETING-COPYWRITING.md
"
"Build the dashboard layout using DESIGN-LANGUAGE.md
"
"Implement user authentication following CODING-STANDARD.md
"
And it just works. First try. Every time.
The Edges You'll Hit (And How to Handle Them)
Look, this isn't magic. There are some rough edges I've found after months of using this.
Your files will get fat. My DESIGN-LANGUAGE.md started at 50 lines. It's now 400+. That's actually fine - version them in Git like any code. I add a changelog section at the bottom to track what evolved and why. When something becomes obsolete, delete it. These are living documents, not monuments.
Context windows are real. Once you've got 10+ markdown files, you might hit token limits trying to reference them all. I handle this by creating an INDEX.md that tells the AI which files to look at for which tasks. "For UI work, reference DESIGN-LANGUAGE.md and COMPONENTS.md. For API work, reference BACKEND-PATTERNS.md." Think of it like import statements.
Some teams aren't ready for this. If you don't actually know what you want, you can't document it. You'll write vague shit like "make it feel premium" and wonder why it doesn't work. Start with one thing you DO know. Even if it's just "our buttons are always 8px border radius." Build from there.
Here's a trick: Use AI to help you document. Feed it your last 10 good components and ask "what patterns do you see?" Then refine that into your standard. It's recursive - using AI to build better documentation for AI.
Not all AIs are equal at this. Claude handles file references beautifully. GPT sometimes needs more explicit instructions like "Strictly follow every rule in DESIGN-LANGUAGE.md without deviation." Test your docs across models. Add model-specific notes if needed.
The maintenance thing scares people but honestly? You're already maintaining this knowledge in your head. Now you're just writing it down. And unlike your brain, Git never forgets why you changed something.
The Theory Behind This
I've been sitting on a theoretical paper I wrote about Information Substrate Convergence that argues the future of human-AI collaboration isn't about better prompts or smarter models, but about creating unified semantic spaces where both intelligences can operate on the same information substrate.
The Context Substrate Method™️ accidentally implements exactly what that paper describes. These markdown files aren't just documentation - they're a shared substrate where human knowledge gets encoded in a way AI can process deterministically.
When I write DESIGN-LANGUAGE.md
, I'm creating what the paper calls a "semantic gradient field" - information that gets progressively more structured and specific. When the AI references these files and I update them based on results, that's the bidirectional flow the paper theories about.
The paper uses this equation: C = ∫(H·A)dS - convergence equals the integral of human and AI intelligence over the information substrate. In practice, that means the better your substrate (information, in this case case documentation in the form of .md files), the better the convergence (output quality).
I'm publishing the theoretical framework for anyone who wants to understand why this works at a fundamental level. But the beautiful thing is you don't need to understand the theory to use the method. The theory just proves what we're discovering practically - that structured documentation beats complex engineering for human-AI convergence.
What This Actually Means
We've been trying to make AI understand us when we should have been documenting what we want clearly enough that anything could understand it.
The breakthrough isn't technical. It's realising that AI doesn't need to be smart if you're clear. It's the difference between hiring someone brilliant but uninformed vs someone competent with perfect documentation.
I'll take the second one every time.
Start Today
Seriously. Open a text editor right now. Create DESIGN-LANGUAGE.md
or VOICE.md
or whatever your biggest pain point is, reference it in your agents.md. Write down ten specific things you want. Not concepts. Specifics.
Use it for a week. Update it as you go.
Then come back and tell me this isn't the most obvious thing you should have been doing all along.
The competitive advantage isn't that this is hard. It's that most people won't do it. They'll keep trying to engineer their way to better AI output when they could just write down what they want.
But you're not most people, are you? Otherwise you wouldn't have read this far.
So go write some markdown. Make it specific. Point AI at it.
Watch what happens.
You just read through 3,000+ words about markdown files. That either means you're procrastinating hard, or this method speaks to something you've been struggling with.
If it's the latter, I'm building in public and sharing everything I learn along the way. No gatekeeping, no "book a call to learn more" BS. Just real discoveries from 20+ years of building production systems.
I write when I find something worth sharing. Could be next week, could be next month. But when I do, it'll be something that actually moved the needle for me.
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I'm not trying to become a content creator. I'm trying to document the stuff that actually works, so we can all build better.